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Building Organizational Awareness for Your NPO Through a Public Relations Campaign
28 Jul 2015
3:00 PM - 4:30 PM
Non-Member – $20.00
Registration is closed
Even if you don’t have a PR pro on hand to create and execute an organizational awareness campaign, there are still ways in which to take advantage of the myriad of tools available.
The most critical part of organizing an awareness-building campaign is to gain an understanding of the 3Rs – Relevant, Resonate, Relate – and the 3 Cs – Content Consistency, Channel – and how to use these as the basis for creating a message and a system for educating your audiences
In this 90-minute interactive
presentation, with time for Q&A, we’ll explore the process of how to create a simple awareness campaign that tells your story, in the right way to the right audiences and to manage it efficiently and economically.